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I've done research on what works for other contractors and find that the more savvy contractors have several simple systems they can manage in such a way to create more inquiries when they need to, like turning the faucet flow up or down. In my seminars we explore how to create that condition in your business. What might work for you varies by your personality style, the type of work you do, the kind of client you serve, etc. You can choose from lots of options, picking what works for you--and I'll give you specific examples of what to do and how to do it.. This information comes from my soon to be published book--Finding Prospects in the Remodeling Industry--Best Practices.
Raise Your Prices!
Often I get this report--usually from a smiling contractor who looks me up at conventions or trade shows. He or she says something like this...
"Using your system of qualifying leads, I started to work smarter, not harder, focusing only on the prospects who fit the profile of one who would buy my product at my price. Then, with the unit cost system of estimating I was able to estimate the job more quickly, getting the prospect a price immediately in some cases. All in all, I became so much more efficient that I began to sell more jobs than I could build. My only resort was to raise my prices, so that I wouldn't sell too much work."
These contractors have learned that when the product is properly presented to the homeowner, price is not the most important point. Now they work fewer hours and make more money. You see, they have learned the secrets which allow them to avoid selling their product on price by setting themselves apart from the competition.
In my book on sales, you will find the secrets to earning TOP DOLLAR from your customers while INCREASING their level of satisfaction. In fact, if you think about it now, your happiest customers are those who PAY THE MOST MONEY!
When you're not so pressed to get that next deposit in order to make payroll this week, you can spend a little time reflecting on how to create marketing systems in your business.
If you find yourself lacking information in any of these areas or just want to hear another view on things, start today with my seminar. Click on the CALENDAR button now.
Remember even those remodelers who are good at what they do are often not making the kind of money they deserve for the risk they undertake to produce the job. Yes, the world is full of talented poor people. Many remodelers are one skill away from wealth. They provide very good service, yet they don't know how to demand and get top dollar for their work. Perhaps I can help you get one step closer to the wealth you deserve--even in a slow economy.
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